By now, most of you might be used to right swipes and left swipes.
Who swiped first?
If you’re old school when it comes to dating apps, then you must be familiar with Match.com (who happens to own Tinder).
So turns out, Tinder is suing Bumble for patent infringement and misuse of intellectual property.
Now if you’re unfamiliar with Bumble, this dating app came 2 years after Tinder and basically have the same swiping concept. The main difference is that Bumble gives women the power.
Once two people swipe right on each other, the woman has 24 hours to text her counterpart. If she doesn’t, then the match disappears. Essentially, the ball’s in the girl’s court.
As you probably must have assumed by now, Tinder claims that Bumble copied Tinder’s “world changing” swiping premise. To make matters worse, the founder and CEO of Bumble was a co-founder at Tinder.
Turns out, there are rumors that Match tried investing in Bumble a couple of times but the latter kept rejecting them. As a response to the lawsuit, the folks at Bumble came up with a pretty witty few lines.
Dear Match Group,
We’ll never be yours. No matter the price tag, we’ll never compromise our values.
We swipe left on your attempted scare tactics, and on these endless games. We swipe left on your assumption that a baseless lawsuit would intimidate us. Given your enduring interest in our company, we expected you to know us a bit better by now.
We — a woman-founded, women-led company — aren’t scared of aggressive corporate culture. That’s what we call bullying, and we swipe left on bullies. Ask the thousands of users we’ve blocked from our platform for bad behavior.
In fact, that behavior? It only fuels us. It motivates us to push our mission further — to work harder each day to build a platform, community, and brand that promotes kindness, respect, and equality. That’s the thing about us. We’re more than a feature where women make the first move. Empowerment is in our DNA. You can’t copy that.
So when you announced recently, in another attempt to intimidate us, that you were going to try to replicate our core, women-first offering and plug it in to Tinder, we applauded you for the attempt to make that subsidiary safer.
We strive every day to protect our nearly 30 million users, and to engineer a more accountable environment. Instead of swinging back and forth between trying to buy us,copy us, and sue us, why don’t you spend that time taking care of bad behavior on your platforms?
We remain focused on improving our users’ experience, and taking our mission worldwide, until every woman knows she has the power to make the first move, to go after what she wants, and to say “no” without fear.
We as a company will always swipe right for empowered moves, and left on attempts to disempower us. We encourage every user to do the same. As one of our mottos goes, “bee kind or leave.”
We wish you the best, but consider yourselves blocked.
I clapped for a minute when I first read this.
To add some actual injury to the insult, Bumble filed their own lawsuit demanding $400 million. Essentially, they asked their bully to pay back.
The irony lies in that the folks who own Tinder are suing Bumble for copying their swiping idea, but in February of this year, Tinder announced that they’re launching the “ladies first” feature soon, where women can choose when to start a conversation.
The main “difference” is that unlike Bumble, the women of Tinder can actually turn this setting on or off.
With over 100 million downloads compared to Bumble’s 26 million users, Tinder has really tried to either buy or eliminate the competition. Which dating app do you see winning this one?